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Positive Laziness - Being Lazy as a Virtue in Life and Business

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Regret - What it is and How to Overcome it

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The Most Value Available: Our Facebook Feed

Hi there,

This is Brody here at the BBU and I was just writing to let you know that most of the value the we currently have available here at the BBU, most of the value that's available anywhere on the internet in fact, in it's most potent form to help you to get more power, love, success, happiness, fulfillment, and achievement is through our unique and not very well known Facebook Feed. Our feed is available to check out by going to this link here: http://Facebook.com/pages/Broderick-Boyd/111507738862012 and I highly recommend that you at least take a look at some of our past posts because this is some of the most valuable information that we're giving out for free here at the BBU on a regular basis. In fact, let me know what you think of this feed by commenting on our profile, and I highly recommend that you like this page immediately, so that you don't miss out on future updates, which will be some of the best to come onto the internet that the success industry has ever seen and will soon be giddy to discover. I hope you take the time to check this page out, as it could be the difference that makes the difference in your life and in your future life success. And as always, here's to you and you're future.

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Sincerely,

-Brody at the BBU

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Learning

Sometimes I screw up, and get distracted by things I shouldn't.
Make that mistake, feel the pain and put up with it.
Search inside my brain, looking for a way to correct it.
Usually find none, so find a way to in the future prevent it.
Think I can change myself? I hope that I can.
I know I can but then sometimes this change is hard to withstand.
I find a way, I know that a better day awaits.
Things get better and the things I fucked up begin to fade away.
I find hope in the heart, confidence begins to regain.
I forget regret move past the past and heal from all the pain.
Another day will come, another sun will shine.
New opportunities arise for me to go out and claim as mine.
So now that I'm getting free, from my own mind.
There's nothing left to hold onto, and nothing holding me back this time.
There's only love, only trust and confidence there is no ceiling.
I'm revealing who I really am, this outer shell that I'm peeling,
Is falling down and away and violently disintegrating.
The new me is born, the old me isn't mourned.
It's time to accept this change, and live my life true to my new form.

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"The Psychology of Selling" by Brian Tracy Complete Summary E-Book!

Hi there! Have you ever wanted to dramatically improve your success in sales, learn why it is that people will buy something or do what someone else wants them to do, the psychology of closing the deal, how to best approach your target and how to better manage your time? Well today I am very excited to be able to offer "The Psychology of Selling" by master salesman Brian Tracy Complete Summary E-Book. This eBook PDF will teach you everything that you need to know to instantly step up your influence, persuasion, sales and seduction skills, and get more success, happiness, love and fulfillment in your life through these powers. Below I have included a free sample gift from the E-Book, and the full eBook is available for purchase at the end of this free sample, by clicking the link that says "Add to Cart". Enjoy!

Why People Buy

SELF-ASSESSMENT

Do I understand the basic reasons why people buy any product or service?
Do I know how to uncover the basic needs of a prospective customer?
Do I know my product well enough to understand the needs it will satisfy?
Do I understand that quality alone is not enough to motivate a customer to buy?
As a closing technique, do I determine and focus on the prospect's one main reason for buying the product?

SUMMARY

It's important to understand that people buy for their reasons, not ours. Every buying decision is an attempt to be better off as a result of having made that decision. The individual who's making a buying decision has three choices: He can buy from you, from someone else, or from no one.
All professional selling begins with need analysis. And you're not in a position to sell until you understand what need of the prospect your product or service can satisfy and then structure your presentation so it satisfies that need. Your job is to get the person to the point where he is completely focused on how he will gain by using your product, rather than how much he might lose by committing himself to it.
All buying decisions are emotional. If we say we're going to do something for a logical reason, that means we have more emotion invested in that reason than any other. Whenever a person says he would like to think about it, he is saying that you have not aroused his desire to own or enjoy the benefits of your product.
The basic rule of selling is that people do not buy products; they buy benefits. And our job in the sales conversation is to find out what benefits this person would be willing to pay for. You uncover needs by questioning skillfully and listening carefully. If you let people talk for a time, they will tell you their basic need or concern with regard to your product.

Session Three

People naturally resist new things. Instead of presenting a product as something new, present it as an improvement. Customers want the simple truth about a product or service. They want honest information about how it can help them improve their lives and their businesses. They resent and resist high pressure.
Quality is never the primary reason for buying anything. Quality is always based on logic, and people buy emotionally. The issue of quality should arise only when you are comparing your product at a certain price with another product at a certain price and there are very definite reasons why the person should be concerned about quality.
In the prospect's mind, the caliber of the sales presentation, the materials used in the presentation, and the appearance of the salesperson reflects the quality of the product itself. Moreover, if a salesperson is well groomed and dressed and his presentation is professional, the prospect assumes that the company is a high-quality company.
As long as you are focusing all your attention on the customer and what he or she wants and needs, you're selling professionally. In every sales conversation there is a key benefit - the major benefit that would cause the person to buy the product. Also, there is a key issue - the major objection that would hold the person back from buying the product. In the sales interview, your job is to uncover the key benefit and then uncover the key issue.
The hot button is considered by many to be the most powerful of all closes. The success of the hot-button close depends upon the ability of the salesperson to discover the most important reason for the customer buying the product, and then repeating it over and over. Concentrate on selling that one main point.

Exercise

Explain how you would conduct a needs analysis to connect the benefits of your product with a prospect's needs.
List several ways in which you can improve your personal appearance.
Write one question you would use during the hot-button close to uncover the prospect's major reason for buying your product.

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"The Tao of Pooh" by Benjamin Hoff Complete Summary E-Book!

Hi there! Have you ever wanted to smooth out your life, lose desire, simplify your life, become happier in general, attract all good things to you and find peace and harmony with the people and events around you? Well today I am very excited to be able to offer you "The Tao of Pooh" Complete Summary E-Book. Absorb the valuable lessons of Taoism through the western model of the master Taoist: Pooh bear himself. Pooh epitomizes the "uncarved block," as he is well in tune with his natural inner self. Pooh enjoys simple pleasures and the daily progress of life. Below is a free sample from the Complete Summary ebook PDF. If you like this sample the complete e-book is now available by clicking the link at the end of this free article that says "Add to Cart." Enjoy!

The Pooh Way

By the time it came to the edge of the Forest the stream had grown up, so that it was almost a river, and, being grown-up, it did not run and jump and sparkle along as it used to do when it was younger, but moved more slowly. For it knew now where it was going, and it said to itself, "There is no hurry. We shall get there some day." Now we come to what could be called the most characteristic element of Taoism-in-action, In Chinese, it is known as Wu Wei. It is also the most characteristic element of Pooh-in-action, In English, it is not known as much of anything in particular. We believe that it's time that someone noticed it and called it something, so we will call it the Pooh Way.
Literally, Wu Wei means "without doing, causing, or making." But practically speaking, it means without meddlesome, combative, or egotistical effort. It seems rather significant that the character Wei developed from the symbols for a clawing hand and a monkey, since the term Wu Wei means no going against the nature of things; no clever tampering; no Monkeying Around,
The efficiency of Wu Wei is like that of water flowing over and around the rocks in its path—not the mechanical, straight-line approach that usually ends up short-circuiting natural laws, but one that evolves from an inner sensitivity to the natural rhythm of things. Let's take an example from the writings of Chuang-tse:
At the Gorge of Lu, the great waterfall plunges for thousands of feet, its spray visible for miles. In the churning waters below, no living creature can be seen. One day, K'ung Fu-tse was standing at a distance from the pool's edge, when he saw an old man being tossed about in the turbulent water. He called to his disciples, and together they ran to rescue the victim. But by the time they reached the water, the old man had climbed out onto the bank and was walking along, singing to himself. K'ung Fu-tse hurried up to him. "You would have to be a ghost to survive that," he said, "but you seem to be a man, instead. What secret power do you have?” "Nothing special," the old man replied. "I began to leam while very young, and grew up practicing it Now I am certain of success. I go down with the water and come up with the water. I follow it and forget myself. I survive because I don't struggle against the water's superior power. That's all."
When we learn to work with our own Inner Nature, and with the natural laws operating around us, we reach the level of Wu Wei. Then we work with the natural order of things and operate on the principle of minimal effort. Since the natural world follows that principle, it does not make mistakes. Mistakes are made—or imagined—by man, the creature with the overloaded Brain who separates himself from the supporting network of natural laws by interfering and trying too hard. Not like Pooh, the most effortless Bear we've ever seen.
"Just how do you do it, Pooh?" "Do what?" asked Pooh. "Become so Effortless." "I don't do much of anything," he said. "But all those things of yours get done." "They just sort of happen," he said. "Wait a minute. That reminds me of something from the Too Te Ching," I said, reaching for a book. "Here it is—chapter thirty-seven. Translated, it reads something like, 'Tao does not do, but nothing is not done.'" "That sounds like a Riddle," said Pooh. "It means that Tao doesn't force or interfere with things, but lets them work in their own way, to produce results naturally. Then whatever needs to be done is done." "I see," said Pooh. "In Chinese, the principle would be Wei Wu Wei— Do Without Doing.' From Wei Wu Wei comes Tzu Jan, 'Self So.' That means that things happen by themselves, spontaneously." "Oh, I see," said Pooh.
Cleverness, as usual, takes all the credit it possibly can. But it's not the Clever Mind that's responsible when things work out. It's the mind that sees what's in front of it, and follows the nature of things. When you work with Wu Wei, you put the round peg in the round hole and the square peg in the square hole. No stress, no struggle. Egotistical Desire tries to force the round peg into the square hole and the square peg into the round hole. Cleverness tries to devise craftier ways of making peg; fit where they don't belong. Knowledge tries to figure out why round pegs fit round holes, but not square holes. Wu Wei doesn't try. It doesn't think about it. It just does it. And when it does, it doesn't appear to do much of anything. But Things Get Done.
When you try too hard, it doesn't work. Try grabbing something quickly and precisely with a tensed-up arm; then relax and try it again. Try doing something with a tense mind. The surest way to become Tense, Awkward, and Confused is to develop a mind that tries too hard—one that thinks too much. The animals in the Forest don't think too much; they just Are. But with an overwhelming number of people, to misquote an old Western philosopher, it's a case of "I think, therefore I am Confused." If you compare the City with the Forest, you may begin to wonder why it's man who goes around classifying himself as The Superior Animal. But down through the centuries, man has developed a mind that separates him from the world of reality, the world of natural laws. This mind tries too hard, wears itself out, and ends up weak and sloppy. Such a mind, even if of high intelligence, is inefficient. It goes here and there, backwards and forwards, and fails to concentrate on what it's doing at the moment. It drives down the street in a fastmoving car and thinks it's at the store, going over a grocery list. Then it wonders why accidents occur. When you work with Wu Wei, you have no real accidents. Things may get a little Odd at times, but they work out. You don't have to try very hard to make them work out; you just let them.
Those who do things by the Pooh Way find this sort of thing happening to them all the time. It's hard to explain, except by example, but it works. Things just happen in the right way, at the right time. At least they do when you let them, when you work with circumstances instead of saying, "This isn't supposed to be happening this way," and trying hard to make it happen some other way. If you're in tune with The Way Things Work, then they work the way they need to, no matter what you may think about it at the time. Later on, you can look back and say, "Oh, now I understand. That had to happen so that those could happen, and those had to happen in order for this to happen " Then you realize that even if you'd tried to make it all turn out perfectly, you couldn't have done better, and if you'd really tried, you would have made a mess of the whole thing.
At its highest level, Wu Wei is indefinable and practically invisible, because it has become a reflex action. In the words of Chuang-tse, the mind of Wu Wei "flows like water, reflects like a mirror, and responds like an echo."
Using Wu Wei, you go by circumstances and listen to your own intuition. "This isn't the best time to do this. I'd better go that way." Like that. When you do that sort of thing, people may say you have a Sixth Sense or something. All it really is, though, is being Sensitive to Circumstances. That's just natural. It's only strange when you don't listen. One of the most convenient things about this Sensitivity to Circumstances is that you don't have to make so many difficult decisions. Instead, you can let them make themselves.
The Wu Wei approach to conflict-solving can be seen in the practice of the Taoist martial art T'ai Chi Ch'tian, the basic idea of which is to wear the opponent out either by sending his energy back at him or by deflecting it away, in order to weaken his power, balance, and position-for-defense. Never is force opposed with force; instead, it is overcome with yielding.
The Wu Wei principle underlying T'ai Chi Ch'uan can be understood by striking at a piece of cork floating in water. The harder you hit it, the more it yields; the more it yields, the harder it bounces back. Without expending energy, the cork can easily wear you out. So, Wu Wei overcomes force by neutralizing its power, rather than by adding to the conflict. With other approaches, you may fight fire with fire, but with Wu Wei, you fight fire with water.

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